Not sure what to post online or how to nail your branding? Trust us, you're not alone. Keeping things fresh & engaging online can feel like a full-time job. We literally create content for other business owners, yet we even find it hard to show up consistently. But don't worry, we've got your back with easy tips to be efficient and effective.
Whether you're a seasoned business owner or just starting out, these 10 creative ways to improve your online branding with strong branding, easy content creation and will help you stand out and show up consistently. As content creators near Birmingham, AL, we want to help you show up consistently & give your brand the boost it deserves!
1. Use a Strong Brand Voice
Your brand voice is how you communicate with your audience. It should reflect your brand’s personality & values.
Determine Your Voice: Decide if your brand is casual, professional, quirky, etc.
Be Consistent: Use this voice consistently across all your content – from your website to social media posts.
2. Leverage User-Generated Content
User-generated content is authentic and can boost your brand’s credibility. And it is less work you have to do honestly!
Encourage Sharing: Ask your customers to share photos or reviews of your products.
Feature It: Highlight this content on your social media or website to show real people using your products or services.
3. Invest in High-Quality Visuals
Great visuals can make your brand stand out and look professional. This is ESPECIALLY important when it comes to your website. And if you don’t have a website, we can help you get one set up!
Hire a Photographer: If possible, hire a professional photographer to take high-quality images for your brand. We can help you with this, of course, with one of our branding photography shoots. ;)
Use Stock Photos: Worst case scenario… you can use stock images. We don’t recommend it because it is not truly representative of your brand but, you can definitely start there!
4. Create Engaging Blog Content
Blogging is a great way to share valuable information and improve your SEO. We do it!
Relevant Topics: Write about topics relevant to your industry or that your ideal customer will be interested in.
SEO Keywords: Use keywords that would point people to your website from search engines. We use words like “branding photographer,” “near Birmingham, Alabama,” and “content creation.” You will want to choose ones that pertain to your products or services.
Answer Questions: Address common questions your audience might have. (Pro tip: start to search something in Google and see the automated pop-ups. This will give you a sense of what people are searching for).
5. Utilize Social Media Stories
Stories are a popular feature on many social media platforms and can increase engagement with your current audience!
Behind-the-Scenes: Share behind-the-scenes content to show the human side of your brand and who you are as a business owner.
Daily Updates: Post daily updates, quick tips, or sneak peeks of upcoming products. This will help you stay top of mind. Use polls and questions on your stories to get people to engage. Once people engage, Instagram is more likely to show your stuff to them again.
6. Develop a Visual Style Guide
Set Guidelines: Create a style guide that outlines your brand’s visual elements, including fonts, colors, logos, and imagery.
Ensure Consistency: Use the style guide to keep all visual content consistent across different platforms and materials.
7. Set Up Your Brand Kit in Canva
If you don’t have a graphic designer or social media manager in house or contracted out, set up your brand kit in Canva! It will help you to sta consistent with your visual branding. Add your fonts, colors, and any logos you have.
Find the Right Templates: For ease and timing saving purposes, consider purchasing canva templates to upload to your account. You can find them on Etsy or Creative Market! Here are some of our favs:
8. Use a Social Media Scheduling Tool
Using a social media scheduling tool with help you be consistent. You can know your posts are going out even when you get busy!
Use Google Docs: I use Google Docs to plan out my content. Write out the date, caption, and links to visuals. I can always access them on my phone or computer easily.
Scheduling Tools: We use Metricool because it allows you to post to Google, Pinterest, etc. Planoly is great if your focus is on Instagram. You can also use the in-house free planner on Facebook!
9. Use Email Marketing Effectively
Email marketing is a direct way to reach your audience and keep them informed. Unfortunately, social media can be questionable sometimes. One post go viral while another hears crickets. LOL! With email or text marketing, you can be assured that your efforts are going straight to your customers inboxes. If you are interested in starting an email list, reach out to us and we can help you with your content marketing!
Build a Mailing List: Create a list of subscribers who are interested in your updates. Invite them on social media to join or offer a freebie!
Regular Newsletters: Send out regular newsletters with valuable content. We TRY to send weekly, but for sure monthly.
10. Track and Analyze Your Performance
Monitoring your performance helps you understand what works and what doesn’t. Do more of what works and less of what doesn’t!
Social Media Insights: Check social media insights to measure engagement and what is resonating with your audience.
Check your feed: Take a look at your overall Instagram feed to see if your visuals are consistent with your branding! If things are meshing, reevaluate your brand visuals.
Nail Your Branding and content Creation with Nostalgia Media
Nailing your brand visually is all about staying consistent and making sure every element reflects who you are. From picking the right social media templates to creating quality photos, these tips will help you create a brand that's both strong and recognizable. It's not just about looking good—it's about telling your story and connecting with your audience in a real way. If you need help building a consistent brand, contact us today to get started on your marketing efforts!
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