Imagine looking at your Instagram feed and thinking, “Dang, I would want to work with me!” Nice, right? That is what it feels like to have amazing branding photos that you LOVE used throughout your marketing. Using professional branding photos in your marketing is very important today and let’s other people get to know you a little better before booking or buying!
An SEO firm in Britain called Bright Local did a survey and found that 60% of consumers are more likely to working with a business based on the photos associated with it! Could you imagine losing business simile because you do not have quality photos of you, your products, or services showcased on your social media, Google Business Profile, Website??
The transformative impact of investing in professional branded photography extends far beyond aesthetics—it shapes perceptions, forges connections, and lays the foundation for your brand to stand out in a crowded market. So, if it is so important–and I think you agree with me– why haven’t you booked? Majority of the people I talk to say that budget holds them back!
The Budgeting Dilemma: Why Branding Photos Deserve a Spot
We get it. Being a small business ourself, our budget is pretty tight, but that is why we plan for the things that are important. We need a phone to make sales, so we plan for my phone bill. We need a client management system so my client experience is good and easy, therefore we plan to pay for that each month. If you feel like photography is important for taking your marketing to the next level, then you need to plan for it!
Ask yourself this… how much time do you spend on social media or the internet looking at other businesses? Imagine millions of other people doing the same thing. Marketing yourself there is important!
What to Consider When Budgeting for Photography
Understanding Your Need
When you inquire about branding photography from us, the first thing we do is set up a call to learn more about what you are looking for! Here are a few things to consider:
A headshot is great for creating a professional and approachable first impression, professional networking, and introducing yourself.
Branding photos are like your business's visual storytellers, showing off its personality, building trust, and making sure it looks darn good on social media and everywhere else.
Product photos are obviously great for showcasing the fine details of your products and create a great first impression when your customers view your product for the first time.
Event photos are perfect for capturing the energy of your event. They help tell your brand's story and give people a backstage pass to the awesomeness of your brand.
How Do You Choose the Right Brand Photographer?
When picking the perfect photographer for your business, think of it like finding the Robin to your Batman—they need to vibe with your brand's personality! Check out their portfolio, see if their past work resonates with your style, and make sure their artistic flair aligns with your vision. It's not just about technical skills; it's about finding a visual storyteller who gets your brand's unique language and can turn it into photographic poetry. So, trust your gut, flip through those portfolios, and envision your brand through their lens!
What Factors Affect Photography Cost?
Alright, let's talk cash—because getting those picture-perfect shots involves a bit more than just a camera click!
Location—it's like real estate; some spots demand a higher price tag. If you're thinking of a shoot at a studio versus your local coffee shop, you might see a difference. If you decide on renting an airbnb, studio, or event center, expect the price tag to be just a little higher.
Complexity of the shoot—more props, more people, or multiple locations means more time and effort. Often, shoots are based on time.
Number of Outfits—this is not a huge factor, but if you are wanting to do ten different outfits to get a lot of variety you will need a little more time for your shoot!
The backstage magic—post-production. Editing takes skills, time, and sometimes a bit of wizardry to get those images just right. So, when budgeting for photography, think about where, how complicated, and how much post-production jazz you're looking for. It's the nitty-gritty that turns a snapshot into a masterpiece! We often include our editing prices in our packages.
How Often Do You Need Branding Photos?
Getting those stellar branding photos is like a wardrobe refresh for your business—it keeps things looking sharp and on-trend! But, how often should you hit that refresh button? Well, it depends on the rhythm of your brand's story. If you're rocking seasonal changes or rolling out new products, a quarterly update might be your go-to. For some, an annual session could be the sweet spot to capture the evolution of your brand. Ultimately, it's about staying in sync with your business's narrative and milestones. So, think of it as updating your profile picture, but way more strategic.
Brand Photography is Important Enough to Budget In.
So, there you have it – the lowdown on why those jaw-dropping branding photos are more than just pretty pixels. Imagine scrolling through your Instagram feed and thinking, "I'd totally want to work with me!" That's the magic of branding photos - they're not just about looking good; they're about making your business stand out, creating a vibe that says, "Yep, we're awesome." The stats don't lie either – Bright Local found that 60% of consumers are more likely to choose a business based on its photos. That's a lot of potential clients swiping right on your brand! But hey, we get it, budgeting can be a buzzkill.
Yet, just like you plan for that phone bill or client management system, planning for killer photos is investing in your brand's future. Because let's face it, your brand deserves to shine online, and professional photos are the key to making that happen. So, next time you're hesitating because of the budget, remember – you're not just splurging on photos; you're investing in your brand's success. Time to capture the magic, tell your story, and keep your brand looking sharp and on-trend.
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