How to Use Branding Photography in Your Business
Branding photos can be good for a small business owner because they help create a visual representation of your brand that customers can relate to and connect with on a personal level. At Nostalgia Media near Birmingham, AL, we highly promote showing yourself on your website and social media platforms because it creates connections with your audience. Face recognition is SO important now-a-days. Branding photos don't just have to feature yourself but can feature products or services in a natural setting. You can use these types of photos for a variety of marketing.
You can use your branding lifestyle photos to promote your brand, increase brand recognition, and connect with your target audience. Here are some ways to use your branding photographs:
Use Branding Photography on Your Website
Use your lifestyle photographs on your website to showcase your products or services, highlight your brand's personality and values, and create an emotional connection with your audience. Here is a look at how we used a photo of us on our homepage to help give a face and personality to our business.
Use Branding Photography for Social Media
Share your branding photographs on social media platforms such as Instagram, Facebook, Twitter, and Pinterest to increase engagement, drive traffic to your website, and expand your reach. This is probably the most useful way to showcase your brand's image. It is to stay top of mind with your audience!
Another great way to keep consistent branding across your platform is to use your branded images for profile pictures, story covers, and graphics. This will help with building recognition in the online space. Check out how Bryon Medellin, a local real estate agent, used his branding photos on social media.
Use Branding Photography for Printed Materials
Use your branding photographs in your printed materials to create a consistent brand image, increase recognition, and make your products stand out. When you use stock images, you don't create a connection with your audience. People today want to know the personal side of the brand and want to connect with a person, not a company. Adding your photos to a brochure or informational flyer makes it more personal.
Check out this real estate booklet for local Real Estate Agent Hunter Cain. Adding the one branding photo helps build facial recognition for Hunter and also makes the book more personal for his clients.
Use Branding Photography for Your Blog
Use your branding photographs to create visually appealing blog posts that showcase your products or services, share your brand's story, and connect with your audience.
Remember, the key is to be consistent and use your branding photographs across all channels to create a strong visual identity and increase brand recognition. When they see your photos, they will know its you because they are seeing the same branding everywhere they look.
Book a Branding Session with Nostalgia Media
Branding photos can help create a cohesive and consistent visual identity for your brand across different marketing channels. By using similar styles and themes in your photos, you can create a recognizable look and feel that customers will associate with your brand, whether they encounter your marketing materials on social media, your website, or in print.
If you book your branding session with Nostalgia Media, near Birmingham, Alabama during the month of April, you will receive 20% of the booking price! Fill out our form to start booking: Branding Session Contact Form