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What’s Popular on Social Media for 2024

Curious about the hottest trends lighting up social media? Let's explore what's trendy in 2024 and give your brand the spotlight it deserves! In the ever-evolving landscape of online interactions, staying ahead is the name of the game. As a small business owner, understanding the trends that captivate audiences and drive engagement is key. Get ready to turn those likes into lasting connections and transform your posts into powerful brand ambassadors. The stage is set, and the curtain is about to rise on what's popular on social media in 2024!

1. Video Dominance

In the realm of social media, video content continues to wear the crown in 2024. Platforms are putting a spotlight on videos, from short-form content to longer narratives. As a small business owner, integrating video into your strategy can be a game-changer. Whether it's behind-the-scenes glimpses, product showcases, or engaging stories, harnessing the power of video can elevate your brand's online presence. One of the ways we utilize video in our branding photography services is by having an add-on option for “b-roll” videos that you can have from your shoot! 

2. Authenticity Matters

Authenticity remains a cherished currency in the social media landscape. Audiences crave genuine connections, and as a small business, showcasing the human side of your brand is a winning strategy. One of our brand pillars is authenticity! We believe in showcasing your real self to your audience and bringing in elements of your personal life (like our love for plants) into your imagery and social media. Share real stories, candid moments, and let your unique personality shine. Authenticity builds trust, and trust is the foundation of lasting customer relationships.

3. Interact with Niche Communities

While broad audiences are valuable, the rise of niche communities is reshaping social media dynamics. Platforms are embracing smaller, more focused groups. For small business owners, this presents an opportunity to connect with a highly engaged audience. Identify your niche, tailor your content, and foster a sense of community among your followers. Someone who knows, likes, and trusts you is more likely to buy your services or products. So, find some people in your ideal audience and comment on their posts or reply to their stories! Start and facilitate convos to build that trust.

4. Interactive Content

Interactive content is a breath of fresh air after hours of scrolling. Yes, people waste hours online scrolling and looking at other people’s posts… and that could be you showing up in someone's feed if you would post! Did I touch a nerve? Sorry! But seriously, if you are having problems planning out your content check out our recent blog on planning all of your 2024 content in just one sitting! But back to being interactive… polls, quizzes, and interactive stories create an immersive experience, encouraging active participation from your audience. Small businesses can leverage this trend to not only capture attention but also gather valuable insights. 

Time to Take Action with Your Social Media

I double dog dare you to set yourself a goal to implement one of these 4 trends for social media at least once throughout the week! I bet you will see such a difference in your social media game. Tailor these trends to your brand's unique personality, fostering genuine connections that resonate with your audience. Small businesses thrive on authentic interactions, and by staying true to your identity, you not only navigate the trends but also carve a distinct space for your brand in the digital conversation. Ready to get started on building your social media presence? Contact us to today to get more information on our content marketing consulting services. 

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